Experience

I'm currently a Senior Design Researcher at Loblaw Digital, dedicated to Shoppers Drug Mart. I lead qualitative research for pharmacy, e-commerce and mobile app, in collaboration with our product & design teams.

Previous Roles

– Design Researcher, WSIB
– UX Researcher, Xello
– Co-founder & Design Director, UXR Collective
– Service & Interaction Designer, Fjord
– UX Designer & Researcher, League

Internships

– Interaction Design Intern, IDEO 
– Product Design Intern, Proteus Digital Health
– Usability Intern, Interpix Design
– UX Design Intern, CAMH
– UX Design Intern, Healthcare Human Factors
– Design Fellow, Myplanet

Speaking

I love chatting about inclusive research, sharing my journey into UX, and teaching students about design and research.

Conferences

Conducting Inclusive Research with Linguistic Minorities

International Design in Government • Rotterdam, Netherlands

Courses

Intro to UX Research: Usability Testing • UXR Collective
UX Design & Prototyping for Education • Adobe

Community

I co-founded UX Research Collective (formerly UX Research Toronto) in late 2017, organizing and overseeing design for numerous meet ups and UXR Conference for 2 years. I've also facilitated workshops for the ResearchOps community, and continue to organize small, intimate gatherings for UX researchers under the name Research Salon.

Education

As a daughter of  immigrants, a first generation student and a 3x college drop out, it took me 8 years to obtain a degree. However, in 2017 I graduated from Sheridan College's Bachelor of Interaction Design with High Honours.

Extracurriculars

– Co-Founder & President, Sheridan IXD Association
– Digital Fabrication Assistant, Digital Fabrication Lab
– Customer Service, Sheridan Student Union

Recognition

I participated in hackathons to try to solve problems in the dementia care space. This area of focus became the subject of my independent project during my undergraduate degree, which received a few RGD awards.

Awards

– So(cial) Good Design Award, RGD (2018)
– Purpose/Built Award for Strategic Design, RGD (2018)

Hackathons

– Challenge Set Winner, Caregiver, DementiaHack (2015)
– Best User Experience & Design, ChimeHack (2015)
– First Place Grand Prize Winner, DementiaHack (2014)

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